Monday, 4 May 2009

Fortnum & Mason Join Hunter Wellingtons Wellies


Hunter Wellingtons Wellies for Fortnum & Mason

Fortnum and Mason is recognised internationally for its high quality goods and as an iconic British symbol. Renowned for its "quintessential English charm is one of the most famous stores in the world. Fortnum and Mason is the shop most closely associated with the British Royal Family and has held many Royal Warrants for over 150 years.


Fortnum & Mason were pioneering importers of new and exotic foodstuffs from all corners of the British Empire. It was to start with William Fortnum who became a footman in the royal household of Queen Anne in 1707. Every night he replaced the candles used by the royal family with new ones. The used candles he promptly resold to ladies of the royal household for a tidy profit. Soon his small profit turned into a tidy savings to start his own business.

Fortnum then convinced his landlord, Hugh Mason, to go into the grocery business with him, and they set up a shop Fortnum & Mason. Its headquarters are located at 181 Piccadilly where it was established in 1707. The store in Piccadilly introduced specialty items aimed directly at the well-heeled residents of the area. Such delicacies as game in aspic jelly embellished with prawns and lobster were provided ready-to-eat.

Not to be kept back in time they have an account card, but it is only supplied to 'favoured customers' and reputedly cannot be obtained via application. Previously, account customers used to just give their names to the frock-coat wearing staff and signed for their goods, with the monthly bill being sent on afterwards. Some of its most famous, (non-Royal) customers and account card holders include Terence Stamp, Jane Asher, Marc Sinden, Elizabeth Hurley and Adam Faith.

Hunter Boot have teamed up with fellow Royal Warrant brand Fortnum & Mason to create a new style classic: the eau de nil Wellington Boot. This will surely be a must-have for festival fashionistas and green fingered style-lovers alike.

Check out the other colours in the Original Hunter Here http://www.targetwholesale.co.uk/